Simplicity Is Genius

Simplicity Is Genius
Photo by Bench Accounting / Unsplash

Simplicity is Genius.

This is one of the cultural “ISMs” at Rocket Companies that has been guiding so much of my thinking lately.

Simplify design
Simplify product
Simplify process
Simplify experience
Simplify understanding

One of our (company) superpowers is focusing on making complex things simple.

This isn’t easy work.

Editing. Refining. Testing. Rinse. Repeat.

Steve Jobs was a master of this.

“Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple.

But it's worth it in the end because once you get there, you can move mountains.”


This doesn’t only apply to product/design:

You can simplify your sales pitch

You can simplify your marketing

You can simplify your writing (pro tip: use hemingwayapp)

You can simplify your space (remove clutter)

You can simplify your thinking (try meditation)

How can you simplify your world?

🚴‍♂️Jeff