Posts tagged as:

Online Lead Quality Summit

Case Study: Unleash the Maximum Value of Each and Every Lead

by Jeff on September 17, 2008

Sean Fox from Reply! kicked off this segment:
Sean identified the following problems in the lead gen industry:
Absence of an efficient market; static pricing; quality is rarely communicated; limited control to maximize ROI
Reply!’s lead marketplace solutions focuses on the following:  establish an efficient marketplace, auction-based dynamic pricing, quality rating system, filters to maximize control of ROI.
Reply’s [...]

{ 0 comments }

Distributing Leads in the Fast Lane

by Jeff on September 17, 2008

Distributing Leads in the Fast Lane. Speakers:  Mike Kissman (FordDirect.com), Nat Plane (Wambatech.com)
Mike started with some background info on FordDirect.  FD is 80% dealer owned.  5MM unique visitors/month, 200,000 leads/month.  First and foremost they are a lead generator - focus is at National, Regional and Local levels.  Are also a lead aggregator.  They cannot [...]

{ 0 comments }

Blogging from the 2008 Online Lead Quality Summit

by Jeff on September 17, 2008

I will be blogging from the Automotive Track from the TARGUSinfo Online Lead Quality Summit.
First up - Mike Kissman (FordDirect.com) and Nat Plane (WambaTech.com)

{ 0 comments }