by Jeff on November 3, 2008
Michael Spadafore, Global Director, Consumer & Commercial Marketing for R.L. Polk & Company was the featured guest on Phil Zelinger’s “Automotive Advertising Experts” blogtalkradio show last Friday.
I previously spoke on Phil’s show explaining the features/benefits of the Premier Lead Exchange. On Friday’s show, Mike gets into more detail about Polk Lead Scoring and R.L. Polk’s capabilities within [...]
by Jeff on October 13, 2008
Another great overview of the Premier Lead Exchange in October 8th’s AutoRemarking:
http://www.autoremarketing.com/ar/news/story.html?id=8534
By Jennifer Reed, Auto Group Editor
October 08, 2008
ROYAL OAK, Mich. — With showroom traffic dwindling for many dealers, compounded by the challenge of getting the customers who do show up approved for loans, sales are suffering across the board.
However, two companies recently joined together [...]
by Jeff on October 1, 2008
This past week, I was a guest on Phil Zelinger’s blogtalkradio show talking about the benefits of lead scoring and how dealers, OEMs, aggregators and lead generators can get involved with the Premier Lead Exchange.
This “open business meeting” offers an inside look into automotive advertising using cutting edge automotive advertising technology. Hosted by Philip Zelinger, [...]