Distributing Leads in the Fast Lane. Speakers: Mike Kissman (FordDirect.com), Nat Plane (Wambatech.com)
Mike started with some background info on FordDirect. FD is 80% dealer owned. 5MM unique visitors/month, 200,000 leads/month. First and foremost they are a lead generator - focus is at National, Regional and Local levels. Are also a lead aggregator. They cannot [...]
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