This past week, I was a guest on Phil Zelinger’s blogtalkradio show talking about the benefits of lead scoring and how dealers, OEMs, aggregators and lead generators can get involved with the Premier Lead Exchange.
This “open business meeting” offers an inside look into automotive advertising using cutting edge automotive advertising technology. Hosted by Philip Zelinger, President of AdAgencyOnline.Net, author of two books on the auto industry and a well known automotive advertising consultant. Today’s Subject: Third party leads sourced through a new market driven trading exchange hosted by the Detroit Trading Company supported by a lead scoring solution provided by R.L. Polk. Special Guest; Jeff Raab, Director, New Lead Exchange, DTX.
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Philip Zelinger 10.01.08 at 9:36 am
Jeff,
You neglected to mention that you earned your time on the show based on your revolutionary approach to allow the market place to establish the value of a “lead”. Of equal value is your applied “indexing” of the leads with a “quantified” value rating provided by R.L.Polk.
Of course your knowledge of your product and the vertical that DTX operates in also justified your invitation to speak to our audience on http://www.adagencyonline.net. We hope to have you join us again!