Mobile: 248. 506. 0091 | Email: jeffraab at gmail dot com
From the category archives:
Michael Spadafore, Global Director, Consumer & Commercial Marketing for R.L. Polk & Company was the featured guest on Phil Zelinger’s “Automotive Advertising Experts” blogtalkradio show last Friday.
I previously spoke on Phil’s show explaining the features/benefits of the Premier Lead Exchange. On Friday’s show, Mike gets into more detail about Polk Lead Scoring and R.L. Polk’s capabilities within [...]
{ 1 comment }
Another great overview of the Premier Lead Exchange in October 8th’s AutoRemarking:
http://www.autoremarketing.com/ar/news/story.html?id=8534
By Jennifer Reed, Auto Group Editor
October 08, 2008
ROYAL OAK, Mich. — With showroom traffic dwindling for many dealers, compounded by the challenge of getting the customers who do show up approved for loans, sales are suffering across the board.
However, two companies recently joined together [...]
{ 3 comments }
This past week, I was a guest on Phil Zelinger’s blogtalkradio show talking about the benefits of lead scoring and how dealers, OEMs, aggregators and lead generators can get involved with the Premier Lead Exchange.
This “open business meeting” offers an inside look into automotive advertising using cutting edge automotive advertising technology. Hosted by Philip Zelinger, [...]
{ 1 comment }
Sean Fox from Reply! kicked off this segment:
Sean identified the following problems in the lead gen industry:
Absence of an efficient market; static pricing; quality is rarely communicated; limited control to maximize ROI
Reply!’s lead marketplace solutions focuses on the following: establish an efficient marketplace, auction-based dynamic pricing, quality rating system, filters to maximize control of ROI.
Reply’s [...]
{ 0 comments }
